Idea. Don’t stand before a choice “eat or not to eat”.

Idea. Don’t stand before a choice “eat or not to eat”.

Synopsis. Dilemma.

Heroine sits at the table in a restaurant. Waiter brings to her a tasty dish.

She looks at the dish and starts to monologue with herself.

First embodiment.

This monologue looks like the monolog of Horlum with himself.

At first angle she looks at the dish and says:

- My pretty! (joke=). It is look so tasty! Mmm… What a smell! This may be my favorite dish. I want to taste it!

Then second angle.

- Stop! Think about the heartburn.

Again show first angle.

- But it so like to me.

And second angle.

- Heartburn can spoil the enjoyment!

At this moment her husband comes to her and says with smile:

- Again stand before a choice “Eat or not to eat”? Take the Gaviscon because of…

Demo.

Payoff. She enjoys the dish with her husband.

Packshot.

Second embodiment.

Monologue extend as sms correspondence by her phone. She gets a sms and starts to read it. We see the text of sms and hear her voice-over:

- It is look so tasty! Mmm… What a smell! This may be my favorite dish. I want to taste it!

She looks at the dish again and then gets new sms.

- Stop! Think about the heartburn.

Third sms.

- But it so like to me.

And fourth sms.

- Heartburn can spoil the enjoyment!

At this moment her husband comes to her and says with smile:

- Again stand before a choice “Eat or not to eat”? Take the Gaviscon because of…

Demo.

Payoff. She enjoys the dish with her husband.

Packshot.

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