JOB DESCRIPTION

Job Title: Junior Brand Manager

Line Manager: Brand Manager/General Manager

Salary range: 100 000 - 120 000 RUB gross

Contract: Permanent

JOB PURPOSE:

As the Junior Brand Manager you will be responsible for optimizing our partnerships with B2B digital distributors and developing modern tools to improve the retargeting of Nintendo current and future audiences, controlling ATL activities.

DUTIES:

· Being responsible for the digital support of a brand/brands/company;

· Monitor, measure, and analyse campaigns’ performance metrics, digital activities data and market research findings on a weekly basis and be able to immediately identify and react to changes;

· Assisting in planning, executing experiments and conversion tests;

· Conducting consumer surveys to determine which methods of digital marketing are the most effective;

· Interacting with digital agencies;

· Working with analytics tools (Google Analytics, Yandex Metrics) and create reports;

· Interacting with internal teams to create landing pages and optimize user experience.

SKILLS REQUIRED:

Critical Skills:

Highly creative with experience in identifying target audiences.
Experience utilizing affiliate marketing, social networking and mobile applications preferred.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Outstanding cross-functional collaboration and communication skills.
Excellent organisational, motivational and lateral thinking skills.
Upper Intermediate English.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Technical Skills:

Solid knowledge of website analytics tools (e. g., Google Analytics, Yandex Metrika)
Working knowledge of HTML, CSS, and JavaScript development and constraints

Experience:

Proven working experience in digital marketing
Work experience with consumer goods companies is a plus

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