functional fixedness-функциональные стереотипы- to overcome what's called functional fixedness.

24. functional fixedness-функциональные стереотипы- to overcome what's called functional fixedness.

25. receptacle - ёмкость, вместилище - you look at that box and you see it only as a receptacle for the tacks.

26. tacks -кнопки

27. power of incentives - сила стимулов - this shows the power of incentives.

28. to time - засечь время - I'm goingto timeyou, how quickly you can solve this problem

29. to establish norms, averages -установить нормы среднего значения- "I'm going to time you to establish norms, averages for how long it typically takes someone to solve this sort of problem.

30. adjusted for inflation- с учетом инфляции-adjusted for inflation, it's a decent sum of money for a few minutes of work.

31. a decent sum of money - приличная сумма денег

32. on average - в среднем- It took them, on average, three and a half minutes longer.

33. makes no sense- нет логики, кажется бессмысленным - this makes no sense, right?

34. to perform better- достигать более высоких результатов - If you want people to perform better, you reward them.

35. incentivize them - дай им только стимул - incentivize them.

36. incentive- стимул - You've got an incentive designed to sharpen thinking and accelerate creativity.

37. designed to sharpen thinking- рассчитанный на обострение мышления

38. it dulls thinking-это притупляетмысль- it dulls thinking and blocks creativity.

39. aberration [æbəˈreɪʃn] - отклонение от нормы, аномалия - that it's not an aberration.

40. replicated over and over again - повторялся много-много раз - replicated over and over again for nearly 40 years.

41. contingent motivators [kənˈtɪnʤənt]- условные стимулы - these contingent motivators - if you do this, then you get that.

42. robust finding -обоснованные открытия, устойчивый вывод - This is one of the most robust findings in social science.

43. extrinsic motivators -внешние стимулы- dynamics of extrinsic motivators and intrinsic motivators.

44. intrinsic motivators [ɪnˈtrɪnsɪk]- внутренние стимулы

45. mismatch- разрыв, несоответствие- there is a mismatchbetween what science knows and what business does

46. business operating system -система функционирования бизнеса - our business operating system - think of the set of assumptions and protocols beneath our businesses.

47. set of assumptions [əˈsʌmpʃnz] - набор предпосылок

48. protocols [ˈprəʊtəkɒl] соглашения

49. apply - управлять - how we apply our human resources

50. entirely - целиком, абсолютно - it's built entirely around these extrinsic motivators,around carrots and sticks.

51. around carrots and sticks -на основе кнута и пряника

52. kicked the other group's butt - заткнула другую группу за пояс или как говорят в народе - ( надрала другой группе одно место)

53. If-then - если...то - If-then rewards work really well for those sorts of tasks, where there is a simple set of rules and a clear destination to go to.

54. set of rules - свод правил, набор правил

55. by their very nature -по своему характеру, в силу своей природы-rewards, by their very nature, narrow our focus, concentrate the mind.

56. narrow focus -сужает фокус

57. zoom -устремиться, взмыть - you just see the goal right there, zoomstraight ahead to it.

58. on the periphery [pəˈrɪfərɪ]- за границей поля зрения, периферия, край - the solution is on the periphery.

59. white-collar-белые воротнички

60. rule-based -основанный на правилах, отрегулированный - that routine,rule-based, left-brain work.

61. accounting-бухучет - certain kinds of accounting, financial analysis.

62. fairly easy [ˈfeəlɪ ]- довольно просто - has becomefairly easy to outsource, fairly easy to automate.

63. providers -поставщики - low-cost providers can do it cheaper.

64. conceptual [kənˈsepʧʊəl] - абстракция, абстрактный, отвлеченный - conceptualkinds of abilities.

65. mystifying -загадочный - the rules are mystifying.
66. any field - любой области, сфере- for candle problems of any kind,in any field.

67. a true fact - истинный факт- this is a fact -- or, as we say in my hometown of Washington, D.C., a true fact.

68. marshal [ˈmɑːʃəl] - привести - let me marshal the evidence here

69. MIT- Массачусеттский технологический институт (МТИ)

70. a bunch of - куча - they gave these MIT students a bunch of games.

71. performance-результативность, продуктивность- and the offered them, forperformance, three levels of rewards:

72. on down - по нисходящий- If you do really well you get the large reward,on down.

73. rudimentary cognitive skill [ruːdɪˈmentərɪ] - элементарные умственные усилия- But once the task called for even rudimentary cognitive skill, a larger reward led to poorer performance.

74. bias - погрешности, особенности- "let's see if there's any cultural bias here.

75. touchy-feely - щекотливый, сентиментальный- Is this some kind of touchy-feely socialist conspiracy going on here?

76. socialist conspiracy-социалистическая тайная организация

77. alma mater - колыбель, мать кормилица - London School of Economics, alma mater of eleven Nobel Laureates in economics.

78. training ground for-база для профессиональной подготовки - Training ground for great economic thinkers like George Soros

79. pay-for-performance plans -оплата по результатам работы- economists at LSE looked at 51 studies of pay-for-performance plans.

80. can result in -может привести к, может обернуться- we find that financial incentives can result in a negative impact on overall performance.

81. rubble -руины, обломки, завал - we stand here in the rubbleof the economic collapse.

82. based on assumptions-основываясь на предположениях-based on assumptions that are outdated.

83. outdated - устаревший- based on assumptions that are outdated, unexamined, and rooted more in folklore than in science.

84. unexamined [ʌnɪgˈzæmɪnd] - непроверенный

85. economic mess - экономические (неприятности, бардак, хаос) if we really want to get out of this economic mess.

86. definitional tasks [dɛfɪˈnɪʃənəl]- определенные, характерные задачи- definitional tasks of the 21st century.

87. to entice [ɪnˈtaɪs] - привлекать - to entice people with a sweeter carrot

88. a sharper stick-кнут подлиннее- threaten them witha sharper stick

89. because they matter - что-то значат - around the desire to do things because they matter, because we like it.

90. revolves around- строится вокруг - revolves around three elements.

91. urge [ɜːʤ]- потребность, желание - the urge to direct our own lives.

92. yearning - стремление, склонность - the yearning to do what we do in the service of something larger than ourselves.

93. in the service of- на благо, во имя, в интересах

94. entirely new - совершенно новый- these are the building blocks of an entirely new operating system for our businesses.

95. emanate - исходить, вытекать - Management did not emanate from nature.

96. notions -идеи, концепции- traditional notions of management are great.

97. compliance - исполнительность - if you want compliance.

98. engagement - взаимодействие, сотрудничество - if you want engagement, self-direction works better.

99. self-direction - саморегуляция

100. first stirring [ˈstɜːrɪŋ] - первый признак- the first stirrings of something really interesting going on.

101. issue of money off the table - вопрос денег снят с повестки дня

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