METHODS. RESULTS. Vkontakte

METHODS

To achieve our goal we carried out the secondary research, new data collection of the number of posts, online groups, videos in the most popular social networks in Russia. We made content analysis of the social media posts. During February 2020 we conducted our experimental research based on the study of the most popular social networks in Russia such as Facebook, Instagram, Odnoklassniki, Vkontakte.

The research was conducted by searching posts, online groups and videos in the specified social networks using such search queries as СО₂, Capture of СО₂, Greenhouse gases, Carbon dioxide, Carbon, Utilization of СО₂, Issue of СО₂, CCS technologies, Carbondioxide, Carbondioxide emissions.

After data collection the quantitative data processing operation was made by MS Office.

Before carrying out the experimental study we determined the research hypothesis. Currently there is a shortage of information on carbon dioxide capture and storage technologies or it is not widely spread in the social networks.

RESULTS

The study results are presented in Table 2 and Table 3.

Table 2. The study results of the social network Instagram

Search query	Online groups	Number of posts in online groups	Distinctive characteristics of online groups
СО₂		435 420	Climate change and greenhouse gas emissions
GHG			Greenhouse gas emission problems
СО₂ reduction			Energy efficiency and resource-saving
Carbondioxide		23 993	Climate change
Carbondioxide emissions			Greenhouse gas emission problems
Totally:		459 963	-

Source: the author's research

Table 2 shows that Instagram presents a great number of posts on general environmental topics related to СО₂ emissions and greenhouse gases. Its total number is more than 450000 posts. Also, we could find 8 online groups in Instagram on the specified topics. However, most posts are focused on specific topics. Unfortunately, we did not obtain any searching results in Instagram by using such search queries as СО₂ capture, СО₂ storage, СО₂ reduction, СО₂ emissions, CCS-technology.

Table 3 shows the searching results in the social networks Vkontakte, Facebook, Odnoklassniki. Thus, we have a clear idea that there is a limited number of online groups related to climate change and greenhouse gas emissions reduction, no more than 10 at present. But the shortage of videos and online communities investigated in the social networks is not surprising. However, it should be noted that the network Facebook is characterized by a great variety of environmental issues discussed in the investigated videos. It is also noteworthy that two of the three presented social networks have videos on CO2 capture, as well as videos on СО₂ utilization in Vkontakte. Obviously, the Fund Russian Carbon is presented in the two social networks.

Table 3. The study result of the social networks Vkontakte, Facebook, Odnoklassniki

Search query	Video	Online groups	Distinctive characteristics of online groups

Vkontakte

СО₂

- quotas for СО2 emmisions; - general environmental issues.

Carbon

Fund Russian Carbon Its objective is to provide transition of the Russian national economy to innovational low-carbon development

GHG

Over 20

It is aimed at open discussion on issues related to greenhouse effect and its study

СО₂utilisation

СО₂emissions

Totally:

Over 30

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