4) Do your family members/friends use our products?
Yes, a lot of them
(35)
Some of them (50)
No-one except for me (15)
5) How do you assess the popularity of our products?
Very popular
(80)
Popular
(19)
Not popular (1)
6) Would you recommend your family members/friends to use our products?
Yes (70)
Don’t know (15)
No (15)
7) Rate of customer service quality
Excellent (30)
Satisfying (50)
Poor (20)
8) Apple is a symbol of success
Yes (65)
Don’t know (25)
No (10)
9) Apple is for my generation
Yes (70)
Don’t know (25)
No (5)
10) How do you assess the chance of failure (both external and internal)
High (60)
Medium
(30)
Low (10)
The survey shows that products of Apple company remain popular, though it still needs some improvements.
The main problem stands for that the prices of some products are not convenient for the majority of customers. Also the chance of failures is evaluated too highly, therefore, it might be unacceptable for our company’s principles, as it shows our products from unreliable side.
The strategy to make our products more reliable and better-selling.
• The main goal is meant to be the improvement of our products cases in order to make them more resistant to breakages.
• In the long run to reduce prices on some products gradually in order to attract the customer.
• To improve the performance of operating system gradually.
• Attract the customer by producing more products which have not been raised by other manufacturers.
• To create more official stores and offices worldwide in order to improve customer support.
• To focus on ecology friendly campaign in order to attract the customer.
• Maintain the leading position in the market by supplying quality products and innovative designs and attract maximum number of customer belonging to all ages and lifestyle.
