Market research. Age breakdown of customers

Apple

Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets, and the world's second-largest mobile phone manufacturer, by volume, after Samsung. In November 2014, Apple became the first U.S. company to be valued at over US$700 billion in addition to being the largest publicly traded corporation in the world by market capitalization. It operates the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer. Consumers use more than one billion Apple products worldwide as of March 2016. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple smartwatch, and the Apple TV digital media player.

Market research

Statistics show that over past 10 years the average age of a customer remained the same, however, other parameters were fluctuating (mostly due to financial circumstances in the country)

Age breakdown of customers

Age group

10 yrs ago

5 yrs ago

This year

18-25

26-35

36-50

We conducted an interview and asked a large number of people from 20-45 to answer few questions

Question

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