What is hypercommercialism?. What is audience fragmentation?. What are the two major concerns of globalization’s critics?. What three elements are fueling today’s rampant media convergence?. Differentiate between notions of content producers, audiences, m

What is hypercommercialism?

The costs involved in acquiring numerous or large media outlets, domestic and international, and of reaching an increasingly fragmented audience must be recouped somehow. Selling more advertising on existing and new media and identifying additional ways to combine content and commercials are the two most common strategies. This leads to hypercommercialism. The rise in the number of commercial minutes in a typical broadcast or cable show is evident to most viewers, as about 25% of a primetime network television hour is devoted to commercial announcement breaks. Hypercommercialization has hit the Internet as well. In 1997 users saw 200 billion Net ads. In 2011 they endured 5 trillion, resulting in 66% of those people complaining that there are “too many digital ads”

What is audience fragmentation?

The separation of audience groups from the mass audience phenomenon due to specialized, personalized content created as a result of new media applications.

What are the two major concerns of globalization’s critics?

One concern is when companies that are conglomerate use their power to change media content in order to fit their own preferences. Another concern is the respect companies have for values and cultures of that they work in.

What three elements are fueling today’s rampant media convergence?

Three elements that fuel today’s rampant media convergence include narrowcasting, niche marketing, and targeting.

Differentiate between notions of content producers, audiences, messages, and feedback in the traditional view of the mass communication process and more contemporary understandings of these elements of the process.

Content producers are people who have been helped by low cost of entry. Messages come in many unique forms. Not only that but it can also help producers shorten time consumed. Feedback can happen directly and on the spot. Because of this, the audience changes and content producers actually pay attention to their audience.

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