Bias by spin

Bias - showing an opinion about something that is not based on all of the facts.

There are 3 types of bias: by omission, by placement and by spin.

Bias by omission – leaving one side out of an article, or a series of articles over a period of time.

Bias by placement – is the pattern of placing news stories in a way that downplays information supportive of the minority viewpoint.

Bias by spin – a form of media bias that clouds a reader’s view, preventing them from getting a precise take on what happened.

The way in which a person sees the world based on the persons beliefs and life experiences. Spin- giving a positive or negative point of view about a subject in order to change the opinion of the audiences.

Bias by Placement

1. Role of Editors

2. Sensationalism

- Top of a page

- Beginning of a video

- Beginning of a radio broadcast

Editor - a person who makes changes to a media message so that it is appropriate for a target audience.

Sentationalism - using news media messages to entertain people instead of informing about the everyday life.

Bias by Omission

- Avoiding Coverage

- One-Sided Story

Coverage- publishing media messages about an event.

One-sided – only one point of view is presented.

Objective- being fair and using facts instead of opinion

Conflict of interest- a situation where there might be biased coverage due to business or political reasons

Bias by spin

-Pundits

Pundit – a person who has a lot of knowledge and experience about a subject, and gives opinion about the subject in public.

-Negative or positive connotations

Connotation- the words that we perceive as positive or negative.

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