EXECUTIVE SUMMARY. BUSINESS DESCRIPTION. MARKET ANALYSIS

Business Plan Worksheet

Use the answers and research you obtained from answering the questions in the worksheet to create the body of your business plan.

EXECUTIVE SUMMARY

What is the name of the business? ________________________________________________________

What are your business main goals and objectives? ___________________________________________

BUSINESS DESCRIPTION

Please summarize your business concept:

What type of business are you going to operate?

Are there any unique features or benefits of your product or service? If you manufacture a product, describe how it is made. If you retail a product, describe how you will source it. If you provide a service describe how you will provide it.

Where is your business located? Why was this location selected?

What major assets or equipment do you already have pertinent to the business operation?

Who are the key people managing this business. How many employees will you have? (Is it difficult to find workers in your industry? ) What are the job descriptions and responsibilities of the employees you plan to hire?

What is your pre-start strategy to get your business ready to operate?

MARKET ANALYSIS

What types of trends/growth patterns/challenges are occurring in your sector? What is your competitive advantage?

Who is your target market and why are they potential customers? (Age, sex, education, income, marital status, work and needs). Do you have any customers who have indicated they will or may buy from you? If not identify some potential customers who you intend to target.

What geographic market will you cover or sell to? (What is the size of your demographic within your geographic target area? )

Describe your ability to meet the needs of your customer.

Who are your suppliers? Why have you chosen these suppliers?

What are your delivery costs? What is your turn around time?

12 Следующая ⇒