Goals of the Hamburger University

«We’re a people business and we never forget it» Fred Turner, 1973

«At McDonald’s, we offer a wide spectrum of career opportunities. Many of our restaurant managers have successfully developed careers with us starting out as crew members. Our future managers get to earn while they learn. McDonald’s provides training and development for all its employees. » ( source: www. mcdonalds. com)

McDonald’s is thesingle largest fast-food chain and the second largest employer in the world .

The McDonald’s chain was famously born when an ambitious milkshake mixer salesman named Ray Kroc partnered with, and eventually bought out, Maurice and Richard McDonald, two brothers with a small but popular chain of hamburger restaurants. He opened his first new location in Des Plaines, Illinois 1955. He becomes one of the most successful businessmen in the world. Fred Turner’s visions for branding, consistency and quality control would help him get there. In 1961 Fred Turner founded Hamburger University in Illinois, USA.

Those who attended Hamburger University in its earliest days received instruction not only from Fred Turner, but from Ray Kroc himself.

Numerous McDonald’s executives have taken courses at Hamburger University, including McDonald’s USA President Mike Andres.

So far six international campuses have followed:

Tokyo (1971), London (1981), Munich (1982), Sydney (1989), Sã o Paolo (1996), Shanghai (2010) and Moscow (2019).

The training at Hamburger University has emphasized the following points:

• consistentrestaurant operations practices/ procedures

• service

• quality

• cleanliness

Goals of the Hamburger University

Purpose:

training people working for McDonald’sto know the world of McDonald’s and its products very well;

generally they do not serve the public interest by educating system-catering experts, but instead have its unique curriculum combining homework with hamburgers and provide managers with real business smart an opportunity to become an operator

9 to 18 months

Included in the McDonald's training program is 9 to 18 months working in a restaurant close to your home, coupled with approximately twenty hours per week of self-directed training, seminars, conferences, and tete a tete sessions with McDonald's operators and instructors.

Rob Lauber (Senior VP & Chief Learning Officer for McDonald’s Corporation) notes that specific courses include shift management, introduction to management and guest services and a session known as GM Capstone (to give students a chance choosing an area of study). Rob notes that there are training classes for other leaders as well.

A typical day in the life of a participant at Hamburger University would be focused on several things: building their leadership capability, learning from peers and experts, and engaging in challenging scenarios that generate insights into their own styles, opportunities, and strengths.

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