The story of success

The story of success

In 1997 the young businessman Alexey Nechaev founded the “Russian Line” company – the first Direct Sales Company in Russia. During that time, he drew attention to a unique development made by Russian scientists, perfluorocarbon emulsions, which allow oxygen to be trapped and then delivered deep into skin layers, improving regeneration. He patented this new technology, and the first Oxygen Cosmetics appeared in Russia.

Faberlic released a new generation of oxygen cosmetics – " Air Stream" , the revolutionary design from the Faberlic laboratory. Turmerone and curcumin form the basis of the complex – this was the first time the cosmetic composition was used together while still retaining the benefits of the individual ingredients. Experts also enriched the Novaftem O2 formula, making it even more effective. In the same year, the Faberlic catalogue received its first women’s clothing collection. Attractive prices, quality tailoring and active promotions lead to a sales growth of 50% and a unique case in the history of marketing: sales were going at a speed of one dress per second!

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