Russian beauty industry. The Russian market of perfumes and cosmetics makes up 2.3% of the global market and is one of the five largest markets in Europe in terms of sales.

Russian beauty industry

Russia being the largest market for cosmetics & toiletries in the Eastern European region, accounted for 42. 1% share of total value sales in 2018. The improving economy, together with rising disposable incomes, is spurring demand for value products in the country.

Currently, improving business conditions, rising investment, recovery of global oil prices is ensuing rise in exports, creating better employment opportunities in 2018. These factors led to steady growth and with over 144 million inhabitants and high urbanization rate (74% urban population), Russia continues to be one of the most attractive cosmetics and toiletries market in Europe.

Cosmetics & Toiletries sector includes following market in the GlobalData database: Feminine Hygiene, Fragrances (Perfumery), Haircare, Make-up, Male Toiletries (Male care), Oral Hygiene (Oral Care), Personal Hygiene (includes Bath & Shower, Soap & Anti-Perspirants & Deodorants), Skincare (includes (Hand care, Depilatories & Make-Up Remover apart from Facial care & Body care) and Suncare market. Excludes, Baby Care which is covered as a separate sector

The Russian market of perfumes and cosmetics makes up 2. 3% of the global market and is one of the five largest markets in Europe in terms of sales.

Faberlic is an online store with nationally focused sales. Its eCommerce net sales are generated mostly in Russia. Other countries only account for a small share of eCommerce net sales, e. g. Kazakhstan.

The company was ranked 31st in the global ranking of direct sales companies at the close of 2020
Over 17 years in the TOP 100 largest fragrance and cosmetics companies in the world

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