The US coffee industry is on the consolidation stage

The United States coffee market is projected to grow at 4. 8% during the forecast period (2020-2025).

The factors majorly driving the market growth are the increasingly busy lifestyle and long working hours. This has led the coffee chains in the United States to become more popular among customers, who enjoy their coffee on the go. Also, the consumers in the United States demand premium products that emphasize quality and therefore, they flock to top-notch coffee houses where coffee quality is the biggest reason for repeated visits.

The United States coffee market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. With the rise in demand for fresh ground coffee pods that provide customers with premium coffee experience in AFH channels, the market is expected to witness a high scope for the entrance of private-label companies. Some of the major players in the market are Eight O' Clock Coffee, J. M. Smucker, Jacobs Douwe Egberts, Keurig Green Mountain, and Starbucks Corporation

In conclusion, coffee in the United States is far from declining, though new product offerings show that symptoms of decline could be on the horizon. Modern coffee makers enabling consumers to make single cups of coffee in just a few minutes provide new convenience while removing the need to wait in line for morning coffee. Fast food chains also have entered the gourmet coffee market, seeking to snatch consumers from established coffee companies by offering comparable specialty coffee beverages at lower fast food prices.

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