CHAPTER 1

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CHAPTER 1

1. Communication – the transmission of a message from a source to a receiver

2. Feedback– the response to a given communication.

3. Interpersonal Communication – communication of meaning with two or more.

4. Decoding– interpreting a sign/symbol system.

5. Encoding– transforming ideas into an understandable sign/symbol system.

6. Medium– vehicle by which messages are conveyed.

7. Noise– anything that intereferes with successful communication.

· Physical - talking, radio station.

· Semantic – languages.

8. Mass communication - is the process of creating shared meaning between the mass media and their audiences.

9. Mass Medium– a medium that carries a message to a large number of people.

10. Inferential Feedback – during the mass communication process, this is feedback that is indirect rather than direct.

11. Cultural Definition of Communication – James Carey said, "Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed."

12. Culture – learned behavior of members of a given social group.

13. Dominant Culture– the culture that seems to hold sway with the large majority of people; "the normal culture".

14. Bounded Culture – groups with specific, but not dominant cultures.

15. Smartphone – a device with an advances operating system.

16. App – applications.

17. Technological determinism – the idea that machines and their development drive economic and cultural change.

18. Media Literacy – the ability to effectively and efficiently comprehend and utilize mass communication.

19. Literacy – the ability to effectively and efficiently comprehend and utilize a given form of communication.

20. Multiple Points of Access – the ability of a literate media consumer to access or approach media content from a variety of personally satisfying directions.

21. Third-Person Effect – the common attitude that others are influenced by media messages, but we are not ("Everyone else is influenced, but not me!").

22. Genre – a form of media content with a standardized, distinctive style and conventions.

23. Convections – in media content, certain distinctive, standardized style elements of individual genres.

24. Production Values– the media content's internal language and grammar; its style and quality.

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