Federal State Budget-funded School of

Federal State Budget-funded School of

Higher Education "Kuban State University"

Faculty of Economics

Department of Marketing and Commerce

Institute of Business Studies of Belarusian State University

Vladimir branch of the Autonomous Non-Profit Educational Organization of Higher Education of the Central Union of the Russian Federation "Russian University of Cooperation"

V INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE

PROBLEMS AND PROSPECTS OF THE FORMATION OF MARKETING STRATEGIES UNDER THE CONDITIONS OF UNSTABLE MARKETS

November 19-20, 2020 Krasnodar, Russia

The main directions of the conference:

- Theoretical aspects of the formation of an integrated marketing offer to create unique consumer value;

- problems of marketing planning under the conditions of instability;

- development trends of strategic approaches in the marketing activities of Russian and foreign companies;

- the formation of the system of company marketing strategies;

- approaches and methods of strategic analysis of the market situation and assessment of strategic prospects;

- the choice of growth strategies, the problems of determining the boundaries and structure of the market;

- creating and maintaining strategic competitive advantages;

- information and intellectual competencies as a factor of strategic advantages (strategic potential);

- marketing information systems for supporting strategic decisions;

- integration of marketing indicators into a balanced scorecard;

- innovative marketing technologies for creating unique market advantages;

- partnership strategies and marketing relationships (interactions);

- marketing staff as a factor in ensuring long-term sustainability and adaptability of the company;

- innovative tools and methods of enterprise communication policy;

- development of the Internet marketing technologies in the modern telecommunication environment.

- The interaction of business and education at the present stage of economic development.

University professors, specialists, PhD students, post-graduate students, Master’s Degree students, students, managers and specialists of business structures, as long as all people who are interested in the problems are invited to participate in the conference.

Form of participation - live and virtual.

Type of collection: Printed.

Publishing in Russian Science Citation Index.

International ISBN Index.

The plenary meeting of the conference will be held on November 20, 2020 at the address: Krasnodar, Stavropolskaya street, 149.

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