Your group number is 1307. Group members: Smirnova Regina, Mikhaltsova Valeria, Chanova Irina. define and describe your target segment. to conduct a small research on the main competitors and their positioning. Identify and describe your positioning strat

Стр 1 из 2Следующая ⇒

Your group number is 1307

Group members: Smirnova Regina, Mikhaltsova Valeria, Chanova Irina

Your business: American Cookies store “Cookiss.me”

Tasks:

- define and describe your target segment

Young parents
Vegans
Vegetarians
Girls on the proper nutrition or diet
Office workers
Firms who want to order some gifts to employees
Companies that want to order gifts for the children of employees
Lovers of sweet / baked goods
Employees of the middle level with a salary of at least 30 thousand rubles
Girls 18-29 years old
Fans of hand-made products
A parent who wants to make a nice present to his children (children 7-14 years old)
Visitors to coffee houses
Hookah visitors
Muscovites
People who follow fashion trends in the baking world (because we have cookies in vegan, gluten-free, etc.)

- to conduct a small research on the main competitors and their positioning

https://docs.google.com/spreadsheets/d/131cjyclbTRG2OwIie2tmFGNTvTnspCXXJxIwD4WfIlQ/edit#gid=0

- Identify and describe your positioning strategy (your UTS)

Order today - get the delivery to the door
Order today - get cookies with M & M's as a gift
Order with your friend, get a 10% discount
Mark two friends in the comments and take part in the biscuit
Buy 2 sets - third as a gift
Take part in the contest "the best recipe from a subscriber" and get a free set
Make cookies with a filling to your taste
Our cookies cause dependence
With us, cookies, with you enjoyment
Cookies for you, joy for us

- define and describe a 4p strategy:

Product: Hand-made traditional american cookies with various additives and fillings. For example, with M&M, white/milk/dark chocolate, nuts, cranberry. Moreover, there are healthy cookies and vegan variants.

Place We place our product in hookah places, “take and go” coffee, . Also we have instagram page (@cookiss.me) and landing pages (http://project452998.tilda.ws/). Also we cooperate with some cafes and anticafes, and also with beauty saloons. We are going to place directly to consumers, through dealers, distributors

Price For the price - an expensive method of pricing. Calculations are:

12 Следующая ⇒