Exercise Part

I. Quiz part. Please indicate one correct answer per question in the relevant tick box of response option.
1. What specifies the short-run actions that a firm undertakes to implement its marketing strategy? (1 point)	6. A method when promotion budget is planned in an accord with the visible competitors’ promo activities is known as …(1 point)
☐ Tactical plan ☐ Monitoring results ☐ Strategic plan ☐ Value Chain Analysis	☐ Objective-and-Rivalry Method ☐ Percentage-of-Sales Method ☐ Competitive Parity Method ☐ Percentage-of-Competitor Method
2. is the set of elements that a business uses to sell products or services to its customers (1 point)	7. What is renowned as paid, non-personal communication regarding goods, services, organisations, people, places, and ideas that are transmitted through various media by business firms, government and other nonprofit organisations, and individuals who are identified in the advertising message as the sponsor? (1 point)
☐ AIDA ☐ Marketing Mix ☐ BCG Matrix ☐ GE/McKinsey Analysis	☐ Advertising ☐ Personal selling ☐ Sales promotion ☐ Public Relations
3. Communicating with potential customers through some type of advertising, public relations, personal selling, and/or sales promotion is relevant to … (1 point)	8. A development and endorsement of a statement that reflects the way how the company wants to be perceived by its target customers is relevant to … (1 point)
☐ Product planning ☐ Research planning ☐ Promotion planning ☐ Marketing HR planning	☐ Segmentation ☐ Targeting ☐ Positioning ☐ None of the above
4. What response option best describes the overall direction that organisation will follow utilising its competences and yet impacts the allocation of resources? (1 point)	9. What is a strategy tool that oﬀ ers a systematic approach for the multi-business corporation to prioritise its investments among its SBUs. It is a framework that evaluates business portfolio, provides further strategic implications and helps to prioritise the investment needed for each SBU (1 point)
☐ Internal environment ☐ Strategic plan ☐ Market research & analysis ☐ Promotion plan	☐ 5 Porter market forces ☐ GAP ☐ GE/McKinsey Matrix ☐ BCG matrix
5. What type of data used in the research pertains to the sales reports? (1 point)	10. are attributes whose distinctiveness and appeal to consumers can an should be maintained over an extended period of time (1 point)
☐ External, secondary data ☐ External, primary data ☐ Internal, secondary data ☐ None of the above	☐ solely product features ☐ generations of product lines ☐ product and service specifications that last long ☐ long-term competitive advantages

Essay Part. Please delineate the details, sequence, and relevant specifics of the STP approach. Why is it essential for strategic marketing? How is it implemented? What can be outcomes of its successful implementation?

Exercise Part

Please develop a questionnaire with 5 questions at max to fetch data that will help to measure customer satisfaction and the factors that constitute it following the restaurant visit. Hint: Linear regression is chosen as an empirical model for this particular research

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