Lean Canvas. Solution. Unique Value Proposition. Unfair Advantage. Customer Segments. Key Metrics. High-Level Concept. Channels. Early Adopters. Cost Structure. Revenue Structure

		Designed for:				Designed by:	Date:	Version:
Lean Canvas

Problem	Solution		Unique Value Proposition		Unfair Advantage		Customer Segments
Top 3 problems	Top 3 features		Single, clear and compelling message that states why you are different and worth buying			Can’t be easily copied or bought	Target Customers
Existing Alternatives	Key Metrics		High-Level Concept			Channels	Early Adopters
List how these problems are solved today.	Key activities you measure		List your X for Y analogy (e. g. YouTube = Flickr for videos)			Path to customers	List the characteristics of your ideal customers.
Cost Structure				Revenue Structure
List your fixed and variable costs. Customer acquisition costs Distribution costs Hosting People Etc.				List your sources of revenue. Revenue Model Life Time Value Revenue Gross Margin
Lean Canvas is adapted from The Business Model Canvas (www. businessmodelgeneration. com/canvas). Word implementation by: Neos Chronos Limited (https: //neoschronos. com). License: CC BY-SA 3. 0