9. How craving attention makes you less creative

unintended [ˌ ʌ nɪ n'tendɪ d] непреднамеренный urge порыв, сильное желание stifle an urge compelled вынужденный smite [smaɪ t] smote, smitten ударять, быть охваченным (страстью и т. п. )

brag about хвастаться a show off выпендрежник, выпендриваться genuine ['ʤ enjuɪ n] истинный, реальный shield [ʃ iː ld] щит I got totally hooked on it я полностью подсел на это

1) There's these two powerful feelings. There's getting attention and paying attention.

2) I feel compelled to speak up because in my experience, the more I go after that powerful feeling of paying attention, the happier I am. But the more I go after the powerful feeling of getting attention, the unhappier I am.

3) And there's a lot of discussion right now about how much attention we're all giving to things like Instagram, but my question is: How is Instagram getting so much attention? Instagram gets its users addicted to the powerful feeling of getting attention. And I know we all joke, like, " Oh my God, I'm so addicted to my phone, " but this is a real addiction. There's a whole science to it.

4) Being addicted to getting attention is just like being addicted to anything else. It's never enough.

5) If your creativity is driven by a desire to get attention, you're never going to be creatively fulfilled.

6) The flow, which is this thing that happens in the human brain when someone pays attention to just one thing, like something creative, and manages not to get distracted by anything else. And some say the more regularly you do this, the happier you'll be.

7) If there's one thing I can share that I think helps me focus and really pay attention, it's this: I try not to see other creative people as my competitors. I try to find collaborators.

8) If we could just stop competing for attention, then the internet becomes a great place to find collaborators.

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