MANAGEMENT OF DIGITAL TRANSFORMATION OF THE ENTERPRISE

MANAGEMENT OF DIGITAL TRANSFORMATION OF THE ENTERPRISE

IN THE CONDITIONS OF UNCERTAINTY

¹ Ufa State Technical University, Ufa, Russia

Abstract. The possibilities of using ecosystems and digital platforms to preserve and strengthen the competitiveness of enterprises in the digital environment are being investigated. The analysis of research in the field of creation and development of digital business ecosystems is carried out, their features, strategic advantages and limitations are highlighted. Four types of business models of the digital economy are considered, the parameters of their choice and the conditions for the preference of the business ecosystem model are determined. It is shown that the digital platform is one of the types of ecosystems - a centralized ecosystem. The characteristic of adaptive ecosystems is given. The content of ecosystem-system roles (orchestrator and ecosystem participant) is disclosed. Phased recommendations have been formulated for making strategic decisions in the application of business ecosystems in the process of digital transformation of enterprises.

Keywords: enterprise, digital transformation, strategic management, business ecosystem, digital platform.

Введение.

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