ВАРИАНТ № I.. Advertising.. I.Грамматические упражнения.

ВАРИАНТ № I.

Text I.

Advertising.

Advertising is the way of spreading the information and conviction of people. Advertising is spreaded through press, TV, radio broadcasting, announcements, and also through the names of companies on our clothes. It gives the notion of goods and makes us to buy them.

There are some agencies which have a great importance for this sphere of business organization, which is specialized on elaboration and conduction of advertising. Such agencies may offer to its clients: the access to mass media, consultations on the ways of performing goods, consultations on marketing etc Advertising agency consists of the following departments: 1) research; 2) design; 3) financial; 4) production; 5) plan.

The most important organization in this sphere of creation is the Advertising Standards Authority (ASA). In its turn it's the independent organization, made and financed by advertising industry. Its purpose is a constant control over the system of advertising business self regulation. This organization has an independent chairman who manages this business. All its information is spreaded through the commercial TV channels and usually it's under the control of Independent Broadcasting Authority. It must correspond to British Code of Advertising Practice, which regulates the whole business.

They make us to believe a good is really good, thus, we have nothing to do than to buy it.

I.Грамматические упражнения.

Упр.1. Переведите следующие слова и выражения:

Advertising

Conviction of people

Sphere of business organization

Elaboration and conduction

Research department

Advertising Standards Authority

To manage business

Independent Broadcasting Authority.

British Code of Advertising Practice.

Упр.2. Выпишите из текста 3-4 предложения, сказуемые которых стоят в 3-м лице единственного числа Present Simple (Indefinite), переведите предложения на русский язык, подчеркните сказуемое.

Упр.З. Выпишите из текста 6 конструкций с предлогом «of»,

переведите их на русский язык.

Например: the way of spreading - путь распространения.

Упр. 4. Переведите текст I на русский язык письменно.

II. Фонетические упражнения.

Упр.5. Выпишите из текста 2-3 слова, в которых:

а) буква "а" читается как [eij;

б) буква "с" читается как [к].

Объясните правила чтения.

Упр.6. Прочитайте текст вслух.