Guide for Guides

Guide for Guides

1) The main objective: to train specialists for effective promotion of Saint Petersburg in the domestic and international market within the sector of excursion management.

2) Learning objectives and outcomes

- To train how to build the business process of the excursion management (to run the excursion management efficiently) – participants will learn the basics of the excursion management

- To teach the patterns of how to create and sell a product – participants will be able to create a product (an excursion) and sell it

- To teach about Information and technological support of the excursion management and the algorithms of work with suppliers – Trainees will be able to use the relevant technologies and cooperate with suppliers effectively

- To teach algorithms of interaction with customers – Participants will be able to find clients and perform good customer service

- Задачу 5 не запомнила ☹

3) Structure

Introduction

Key Points

Conclusion

4) Target audience

Freelancers, individual entrepreneurs, middle-managers employed in the tourism and hospitality industries

5) Methodology

- blended (Introduction of the course + the opening meeting – off-line; the main part of the course – on-line; the last day: the final presentations + evaluation – off-line)

- learning activities

Case studies

Brainstorming

Discussion

- other aspects (?)

6) Assessment tools

- test

- simulation (role-plays)

- demonstration

- presentation

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