Знакомство с некоторыми особенностями рекламы

Знакомство с некоторыми особенностями рекламы

Open your Students Books at page 112. Look at the picture, read the sentence and translate it.
What can you say about adverts?
Look at the sign of each sentence.
Look at the first word of each sentence.
How many words in each sentence?
What advertise there?
P: В конце каждого предложения стоит восклицательный знак, что побуждает к действиям. Первое слово каждого предложения глагол. Нет никаких лишних эмоциональных слов. Эти плакаты рекламируют продукты питания и времяпрепровождение.
T: Well, remember, the advert must not contain any emotional words.

The Steps of Advertising Technique

1) An exclamation sign (восклицательный знак) at the end of each sentence.
2) The first word is a verb (глагол).
3) Free from any emotional words.

T: You are very clever! Lets play a game “Is it an advert or not?” Look at the media and show me card with word “advert” if it’s really an advert. And show me red sign if its not an advert.

Выполнение упражнений в рабочей тетради

T: Boys and girls, what else can we may advertise?
P: musical instruments, cars, ets.
T: Lets look at the picture! Find the names of these things here. Super!
Nowadays there are many kinds of adverts. Many goods are advertised but you should be careful choosing something. A lot of children dream of wonderful and modern things. And you? Wright about it in your Activity Book exercise 2 on page 58. read them, please.

Проектная работа

T: Are you ready to compose Adverts and Signs. Remember The Steps of Advertising Technique. Look here.

Критерии грамотно-разработанной рекламы

Завершённость работы.
Языковая грамотность.
Эстетичность.

You have 10 minutes at you disposal. After that you will present your adverts and signs to the class. Work in 3 groups
For the first group “The Sounds of The Bass Guitar”
For the second group “My Magic Summer Holiday”
For the third group “The Brand of Food”

Model

A ticket to the cinema?
Id like to buy a ticket to the cinema.
I like going to the cinema in my spare time.

Домашняя работа

T: Our town Tatarsk is not big. It needs bright and colorful adverts, which will make Tatarsk more beautiful and modern. As your home task I suggest you to compose your own advert for the street you live in.

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