Re-Evaluate Your Navigation

3 Effective Web Design Strategies To Enhance Your Website’s UX and Improve SEO

Over the last number of years, SEO strategies and techniques have changed considerably. Keyword research and backlinking played a huge role in how your website would rank in the Google search results, and while these are still important ranking factors (among more than 200 others), Google is not paying more and more attention the user experience (UX) when deciding which pages will be featured in the top spots. This must be taken account when it comes to creating an optimal website design Jacksonville business owners can rely on to support their business goals.

Formulating an effective web design for Jacksonville businesses nowadays means paying attention to user metrics such as, time on site, pages visited, and bounce rate, which are all considered by the Google algorithm. These metrics tell Google a lot about how visitors behave when they arrive on your website, allowing them to determine the quality of the website and what it contains. As a website owner, you need to improve the user experience so that they spend more time on your website, telling Google that the content on your website is top-quality, informative, engaging and your website is easy to use.

Below, we explore three effective strategies that can be applied to any business website design in Jacksonville to improve the user experience and boost your SEO in the process.

Re-Evaluate Your Navigation

When a user lands on your website, you want to ensure that they can find their way around with ease. Your navigation bars and menus should be clear and concise, offering the user a simple means to move through your website. Overly complicated site structures can detract from the user experience so it is best to keep things as simple as possible.

If you find that your navigation menu is becoming cluttered, consider a secondary menu, rather than adding on multiple dropdowns, which can lead to confusion. Breadcrumbs can also be an effective way of improving the UX, ensuring that they always know where there are on your site. Whichever way you decide to structure your website navigation, make sure that it works seamlessly on mobile devices as well as on desktop.

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