59. Graphical stylistic means, kinds of graphons.

In modern advertising, mass media & creative prose sound is foregrounded through the change of its accepted graphical representation. The intentional violation of the graphical shape of word or word comb-n used to reflect its authentic pronunciation is called a graphon. Introduced into E. novels & journalisms in the 18 century graphon proved to be an extremely effective means of supplying info about speaker’s origin, social & educ. Background, physical & emot. condition, etc. (sellybrated, illygitmet). Graphons are also good at conveying atmosphere of authentic life communication. We have such cliché s as in conversation as gotta, wonna, gimme, lemme, wille, nowaru. It becomes popular with advertisers. E. g.: Pik-wik(pick quick). There also exist dif. Forms of foregrounding: 1)capitalization, 2)italics, 3)spacing of graphemes: - hyphenation(ч/з дефис, с пробела); multiplication(1 & the same letter written several times). A special trend- graphical imagism: e. g. the whole poem is written in form of a bird.

60. . The notion of the functional style. Classification.

Fun style(by Galperin) is a system of coordinated, interrelated & interconditioned language means intended to fulfil a specific function of com-n & aiming at a definite effect. Classification:

1 official style, represented in all kinds of documents.

2 scientific, found in articles, brochures, monographs & other academic publications

3 publicist, covering such genres as essay, public speeches.

4 newspaper style, observed in the majority of materials printed in newspapers

5 belles-lettres style, embracing numerous genres of creative writing. it fulfils the aesthetic function, which fact singles this style out of others & gives grounds to recognize its systematic uniqueness.

Each of the style has 2 forms: written & oral.

Only recently, most style class included:

Poetic style- deals with verbal forms specific for poetry.

Oratoric style- in ancient Greece was instrumental in the creation of “Rhetoric”.

All the mentioned styles are specified within the literary type of the language. Their functioning is characterized by the international approach of the speaker towards the choice of lang-e means suitable for a particular com-ve situation & the official, formal nature of the latter.

61. newspaper st. var-s & pecul-s, distinction from pub-c st.

includes informative materials: news in brief, headlines, ads, additional articles. But not everything published in the paper can be included in N. S. we mean publicist essays, feature articles, scient. Reviews are not N. S. to attract the readers attention special means are used by british & am. Papers ex: specific headlines, space ordering. We find here a large proportion of dates, personal names of countries, institutions, individuals. To achieve an effect of objectivity in rendering some fact or event most of info is published anonymously, without the name of newsman who supplied it, with little or no subjective modality. But the position of the paper becomes clear from the choice not only of subj. matter but also of words denoting international or domestic issues.