Video Gets Your Message Across Better Than Anything Else!

Viral Video Marketing - How Does It Happen And Why Is Video So Powerful?

By Gerald Van Yerxa | Submitted On December 12, 2012

How do you make a video go viral, and why does viral video marketing depend so much on your content, and do you really know the advantages of video marketing?

You may not realize it, but did you know these facts?

· YouTube is a search engine.

· Not only is it a search engine, but it's also the second-largest search engine, ousted out of the number 1 spot only by its parent company, Google.

· In a single month, more than 180 million people watch online videos and that's just in the US alone. That's a huge potential audience.

Don't make the mistake of thinking that video marketing is too difficult or too expensive.

There are many tools available now so that the average person can create, edit, and publish their videos online with very little cost and time.

There's no excuse not to use video marketing to promote yourself, your website, and your product or service.

The thought of making videos might seem hard - but the reality is video is one of the simplest, easiest and quickest ways to make a massive impact on your business.

For the investment of a few hundred dollars spent one time, in combination with using all the free tools that are available online, you can get & use all the tools you need to create, publish & host videos online.

Viral videos, by their nature, cause you to rank high in the search engines. The question is what causes a video to go viral?

Here is a recipe for success:

1. Create a short and to the point video of up to ideally 1 or 2 minutes in length

2. Make your video entertaining to watch and keep it simple

3. At the start of your video identify a significant problem in your market niche that you are going provide a solution for

4. Pass your viewers useful, valuable & compelling information that can benefit them and solve their problem quickly and/or easily

5. Choose a catchy title with targeted key words - the type of keywords that capture the attention of your niche market and that offer a solution to a problem

6. Create a organized assault with link bait so that you rank on the ïrst page of Google within 24 hours of posting your video

7. Ensure that your YouTube channel is branded professionally & contains a link back to your primary website

8. Upload & post your new video to YouTube and other social video sharing sites

9. Post your video on blog sites & other social status sites like Facebook, Twitter & Google Plus

10. Insert a clear call to action that asks people to like, plus 1, and share your video with others

11. Email a link to your YouTube video to your email list asking them to like and share your video with others

12. Create an online press release with a link to your YouTube video

13. Make a list of as many people you know with large email lists & contact them to ask that they like and share your video with their lists. Also ask them to blog about your video on their blogs

14. Offer link bait on your blog. For example: an ethical bribe that offers more knowledge, or a free gift, or an opportunity to win something of value in order to get them to link back to your site and share your video

If Google sees a big number of folks linking to a video over the course of a day or so, they will consider that a high form of engagement and the result will potentially be to elevate your video in the search engine rankings for the primary keywords you tagged your video with

Let's take a look at some other major benefits of video marketing:

1. Video Gets Your Message Across Better Than Anything Else!

Attention spans have gotten considerably shorter in a world where people are used to getting what they want instantly.

If you've got a landing page, sales page, or blog post that has more than two paragraphs, people become less likely to read it because it involves a lot of work.

There are effective ways that you can make your body copy easier to read for these impatient viewers (and using things like bullets, numbered lists and graphics help), but the better solution is to create a video.

You can use your article or your page copy as your script so that it doesn't even require any extra writing.

12 Следующая ⇒