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Logo

Logo used for publicity purposes since March 2020

The circular blue and white BMW logo or roundelevolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria.^[12] The current iteration of the logo was introduced in 2020,^[13] removing 3D effects that had been used in renderings of the logo, and also removing the black outline encircling the rondel. The logo will be used on BMW's branding but will not be used on vehicles^[14]^[15]

The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades cutting through a blue sky. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.^[16]

Slogan

The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'.

3. Закрепление полученных знаний :

- перевод предложений с введенной лексикой

- повторение конструкций с Past Passive

4. Подведение итогов занятия.

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