Контакты

Случайная статья

IV. Which word is the odd one out in each set?

Test

I. Give definitions to the following words:

Brand, logo, slogan, a broken brand, killer slogan, overall marketing, brand recognition, iconic brand, brand image, through-the-line advertising, interactive agencies, search engine marketing, social media agencies, enterprise technology agencies, telecommunication.

II. Answer the following questions:

1. What should you do if you want to brand your product or company?

2. What is your attitude toward the exclusive brands?

3. What is the difference between psychological and experiential aspects of a brand?

4. Think over the advertising campaign for anti-obesity program: invent the name of brand, logo and slogan. What do you think its success depends on?

5. How many spectrums of usage do brand names have? Describe all of them?

6. Is it necessary to protect proprietary rights? Explain your point of view.

7. Give the example of “no-brand” branding. What is your attitude toward it?

III. You are involved in a marketing campaign for one of your company’s most prestigious brands. Write an email to a colleague, asking for help with the campaign. Include:

- information about what you need help with and when

- a request for your colleague to meet you to discuss the work in more detail

IV. Which word is the odd one out in each set?

1. a) promote b) endorse c) generate d) advertise

2. a) image b) campaign c) brand d) symbol

3. a) renew b) revamp c) retire d) revive

4. a) a conglomerate b) association c) corporation d) accolade

5. a) strategy b) retailer c) outlet d) store

6. a) innovative b) imaginative c) creative d) synonymous

V. Complete questions 1-10 below with the appropriate tenses:

1. When Carol (call)_______ last night, I (watch)_________ my favorite show on television.

2. I (work)_______ for this company for more than thirty years, and I intend to stay here until I retire!

3. Sharon (love)______ to travel. She (go)______ abroad almost every summer. Next year, she plans to go to Peru.

4. Thomas is an author. He (write)_________ mystery novels and travel memoirs. He (write)________ since he was twenty-eight. Altogether, he (write)__________ seven novels, three collections of short stories and a book of poetry.

5. We were late because we had some car problems. By the time we (get)__________ to the train station, Susan (wait)__________ for us for more than two hours.

6. Sam (try)________ to change a light bulb when he (slip)_________ and (fell).

7. . Everyday I (wake)________ up at 6 o'clock, (eat)_________ breakfast at 7 o'clock and (leave)__________ for work at 8 o'clock. However, this morning I (get)__________ up at 6: 30, (skip)________ breakfast and (leave)_________ for work late because I (forget)_________ to set my alarm.

8. Right now, Jim (read)________ the newspaper and Kathy (make)__________ dinner. Last night at this time, they (do)_________ the same thing. She (cook)________ and he (read)__________ the newspaper. Tomorrow at this time, they (do, also)__________ the same thing. She (prepare) the same thing. She (prepare)_________ dinner and he (read)___________. They are very predictable people!

9. By this time next summer, you (complete)___________ your studies and (find)_________ a job. I, on the other hand, (accomplish, not)_________. I (study, still)_________ and you (work)________ in some new high paying job.

10. The students (be, usually)__________ taught by Mrs. Monty. However, this week they (be)____________ taught by Mr. Tanzer.

© helpiks.su При использовании или копировании материалов прямая ссылка на сайт обязательна.