List the components of media literacy

4. List the components of media literacy

There are 8 main components of media literacy:

1) Critical thinking (Enables audience members to develop independent judgments about media content; If we do not know why we watch/read/listen to something, we have taken no responsibility for our choices)

2) Understanding the Process of Mass Communication (If we know the process, we can form expectations of how they can serve us; How do the various media industries operate? What are their obligations to us? How do different media limit or enhance messages?)

3) Awareness of the impact of media on individual and society (Printing Press helped change the world and people in it, Mass Media do the same – If we ignore the impact of media, we risk being caught up and carried along by that change rather than controlling it)

4) Strategies for Analyzing (If we make meaning, we must possess tools with which to make fit; Understanding strategy behind the placement of photos on a newspaper)

5) Media Content that provides insight to our culture (We know a culture and its people by the use of communication)

6) Ability to enjoy and appreciate media content (Media Literacy is not about always being suspicious of harmful effects, we take college classes to enhance understanding and appreciation of novels, same concept for media text)

7) Development of Responsible Production Skills (many professions now employ some form of media: for use in training; to enhance presentations; to keep clients/costumers)

8) Ethical and Moral obligations of media practitioners (We must understand the media’s official and unofficial rules of operation in order to make informed judgments about the performance of the media)

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